• Simplicity. The Key to Unlocking Male Skin Health

    Posted by Devon Perry

    Simplicity. The Key to Unlocking Male Skin Health

    In the realm of male skincare, simplicity is the key to education, lifestyle integration, results and ongoing dedication.  Males are by nature, focused and minimalistic in their approach to obtaining and maintaining their health. Therefore, multi-functional skincare products, such as an all over anti-aging moisturizer that can be applied directly to the eye lids are smart choices for men; because they eliminate an additional step, saving the gentleman time, as well as the purchase of a secondary product or eye crème. Other results driven skin care formulas, such as a multi-purpose cleanser like Veritas’ Iconic Corrective Cleanser, invigorates and exfoliates the skin with peppermint and alpha-hydroxy acids. Simultaneously polishing the skin’s texture, supporting a closer shave, and reducing ingrown beard hairs.

    When coaching your male client’s on caring for their skin, a simple, two to three step regimen focused on purifying, exfoliating and protecting the skin is an optimal treatment path for improving male skin health. Too, it is important not to box a man in with a complicated am + pm regimen. For example, a man may prefer to apply his PM skin care products in the afternoon or evening after his daily exercise regimen; rather than at the vanity just prior to going to bed, such as most women have been educated to practice. This habit is absolutely acceptable, and may more easily accommodate his lifestyle, therefore making the practice of applying skincare products a part of daily habit…and as we all know, healthy habits are the key to obtaining and maintaining healthy, handsome appearances. 

    Here is an example of a simple skincare regimen for your masculine counterparts: 

    Step 1 – Cleanse with a purifying + exfoliating sulfate-free cleanser. I like the Veritas Iconic Corrective Cleanser because it invigorates the senses with peppermint and spearmint and wakes me up in the morning.

    Step 2 – Hydrate and protect the skin with a multifunctional daily anti-oxidant moisturizer that can be applied topically to the face, neck and eyes twice daily; eliminating the need for a separate eye crème. I enjoy recommending the Veritas Iconic Corrective C3 Peptide Complex, because of the lightweight feel of the product, and its anti-oxidant and anti-aging properties. Best of all, it eliminates the need for a secondary eye crème because it can be applied directly to the eye-lids.

    Step 3 – Protect the skin with a mattefying, broad spectrum solar shield containing zinc oxide for ultimate sun protection. Men don’t typically enjoy the shiny appearance that most sunscreens cause. The Veritas Ultimate DNA Defense SPF 30 is free of chemical sunscreen ingredients, and offers a matte, active-wear friendly alternative to other sunscreens in the marketplace, that leave the skin looking shiny, white with residue after working up a sweat.


    Male Favorite Skincare Products at Veritas:

    Iconic Corrective Cleanser

    Iconic Corrective C3 Peptide Complex – Daily moisturizer

    Honour Ultimate DNA Defense SPF 30

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  • Sensitive Skin or Sensitized Skin? And What to Do About it.

    Posted by Devon Perry

    Sensitive Skin or Sensitized Skin?

    Eliminating Skin Sensitivity While Simultaneously Delivering Results.

       Sensitive Skin?

    Many people complain of skin sensitivity, redness, irritation, and inflammation with the use of skin care products and professional spa services; leaving the aesthetician and client alike stumped in absolute frustration. How can skin conditions such as acne, rosacea, and symptoms of aging be relieved or reversed if the client cannot tolerate most products geared toward treating these problems?

    If you want to deliver results that will ultimately create trust, loyalty, and positive treatment outcomes; there are just three simple rules to follow:


    Rule #1 - Eliminate Irritants (not actives)

    Rule #2 - Reduce Inflammation + Promote Balance

    Rule #3 - Activate Balance + Benefits with Clean Skin Formulas and Professional Treatments


    Get Savvy

    Most skincare formulas available both over the counter and exclusively to the skin care professional contain unnecessary ingredients that attribute to skin sensitivities, irritation, and inflammation that further exacerbate conditions like acne, rosacea, sensitive mature skin.

    Get familiar with these ingredient “No-No’s” and ask your client to bring their toiletry bag with them to their consultation for careful inspection. Use this opportunity to educate your client, and demonstrate a step-by-step plan to aid in the success of their personal skincare goals.

    If you recognize a potentially irritating ingredient, point it out; and suggest that the client discontinue the product. Ingredients that have been shown to increase skin sensitivity and may contribute to underlying inflammation include DEA, TEA, Parabens, alcohol, fragrances, dyes, and the ingredients responsible for foaming bubbles; sodium lauryl sulfate/sodium laureth sulfate.


    Activate Positive Benefits: In the Treatment Room

                Begin treating your sensitive skin client with moderate to light pressure, and only gentle refining cremes; rather than more assertive skin peels. If the client is seeking relief from symptoms associated with acne, rosacea, and/or aging, you will need to become more assertive with each treatment to obtain a remarkable change; however, you must do this gradually as the skin becomes better acclimated to the active ingredients intended to treat the skin condition. If you are using a brand of skincare products in your treatment room that is results driven and simultaneously harsh, it may be wise to look for an additional or replacement skincare line

    which offers formulas that are at once, free of the above-mentioned “no-no’s”, PLUS contain results driven active ingredients. Simply using an “organic/natural” line is unlikely to meet your client’s expectations, as they often calm the skin but provide little benefit to acne, rosacea and aging symptoms. If you want to win big for your sensitive skinned client’s, you’ll need to marry the two philosophies; in order to eliminate skin sensitivity while simultaneously delivering results.


    Heal + Balance

    The use of ingredients such as L-Bisabolol can contribute to a reduction of inflammation, and naturally derived surfactants in cleansers can aid in achieving a healthy balance. Veritas Bioactives Patented Inclusion Complex A technology is the first retinoid tolerated by sensitive skinned individuals and has even demonstrated an ability to reduce inflammation at the genetic level through two-gene panel analysis. This technology performs closest to a prescription strength tretinoin without a prescription. You can find the Patented Inclusion Complex-A in the following Veritas Bioactive products: Iconic Corrective A Complex, and newly launched A3 BioRetinoid. Benefits include a reduction of wrinkles and acne, reduction of pigmentation (melanogenesis) for an evener skin tone. An increase in youthful looking collagen production; and best yet, is that it is delivered corrective results safe for all sensitive skin types.



    • SLS/SLES - Sodium Lauryl Sulfate/Sodium Laureth Sulfate
    • TEA - (Triethanolomine) - “a number of short-term side effects associated with triethanolamine. Allergic reactions are common and can cause watery or itchy eyes, brittle or dry hair, and itchy skin. In the long term, this chemical can cause damage to the skin that includes scaling, blisters, and a burning sensation when the products are applied.”
    • DEA - (diethanolamine) - According to the International Agency for Research on Cancer (IARC), "There is sufficient evidence of a carcinogenic effect of N-nitrosodiethanolamine -- ." (1) IARC recommends that NDEA should be treated as if it were a carcinogen in humans.
    • Parabens
    • Fragrance
    • Dyes (artificial colors)






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  • Springtime Tips & Tricks for Radiant, Plump Skin

    Posted by Devon Perry

    The trees have started to blossom with new growth, and our beloved Texas Bluebonnets are in full bloom. 
    I have always been a fan of the springtime and enjoy the physical evidence of natures rebirth, and observing the cycles of the season has taught me a lot about working with the skin. As a result, I enjoy working in accordance with the change of seasons and recognize that with the arrival of springtime comes the time to take a close look at our daily skin care rituals; and readjust for the new season. 
    As a basic principal, spring is a time for renewal whereas the winter is a time to focus on balance and healing. 

    Below are 3 steps to achieve brighter, more radiant skin this spring season: 

    1. Regenerate new healthy skin by increasing the frequency of more assertive treatments such as chemical peels (for skin resurfacing), Fraxel Laser Resurfacing (for smoothing of stagnant lines and a pore-less complexion), Microtherapy (for increased plumpness and a more even skin color). 
    2. Add a Retinoid to your weekly regimen. I love the Veritas A3 BioRetinoid-A Creme...It performs closest to a prescrition strength retinod such as Retin-A, but doesn't contain nasty ingredients that may cause long term side effects. The benefit is increased skin radiance and a rejuvenation of your own natural collagen, for skin that is more plump and smooth. Simply apply the A3 BioRetinoid-A Creme to the skin 3 days in a row for 2 days of light superficial rejuvenation. 
    3. Stock up on a physical sun block to protect your skin from UV damage. Honour Ultimate DNA Defense SPF 30 should be worn daily (under makeup or alone), and provides the highest form of natural protection (zinc oxide) against solar damage, environmental aging and DNA damage. 

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  • Men's Skincare: The Path to Mutual Success

    Posted by Devon Perry

    Men’s skin care: It’s all about high performance. Insightful integration of an effective daily regimen is vital to improving the health of men’s skin just as it is to women’s, but getting most men to do this is difficult unless you have a good understanding of masculine psychology. Understand what moves a man to commit to daily practices that will improve the quality of his skin, and you create a win-win relationship via rituals that will last a lifetime. The core of your strategy is to leverage his other goals--professional, social, and personal--to skin care. And to make that strategy successful you’ll need to back it with general working knowledge of men’s skin and how it differs from women’s skin, and information about your male client’s  lifestyle and habits in particular. 


    Masculine Motivators: Results-Driven Psychology

    Most men understand the importance of self-maintenance and value self-discipline in the attainment of their goals. Starting at an early age, often through their training in sports or working with their dads on projects at home--or in many cases also through hard academic work in competitive school environments--men learn to be diligent, decisive, and committed to the actions that will get them the results they desire. These fundamental character qualities shaped in youth will serve as the sturdy foundation for your joint success. Getting a man hooked on skincare may seem like a reach, because men in general (certain obvious categories excepted) don’t tend to spend as much time or money on their appearance as women do. However, a man’s motivation for an improved physical appearance will heighten when he has linked up enough evidence that says: I get more of what I want when I am on the top of my game and put my best face forward.


    Let’s get specific. Internal statements such as: “When I take care of myself I get the girl,” “The lines around my eyes show that I smile often, but my pores look like they could be leased out for pool parties,”or “My face is aging faster than the rest of me, and I’m worried I’ll look too old for the job at the interview,” are all powerful realizations that can motivate your male client to action. Educating a man on how best to care for his skin is much easier if you can do two things:

    --relate skin care to an activity that that he is already familiar with and understands well, and

    --help him to link the results of your skincare products and services to something he REALLY wants--the new job, the promotion, the girl, the sale.

    Together, these two lessons  will accelerate your client’s learning skin-care competency, which in turn will help bring him the rewards he’s motivated by. Uncovering his goals for an improved appearance will allow you to develop a solution that refocuses his priorities. By nature, most men are focused, goal-oriented, loyal and consistent; once they perceive something to be of value to them, these traits become really apparent. 


    Goals and Habits: What You’ll Need to Know (And He’ll Need to Understand)

    As his skin-care coach, you have four primary areas to focus on: his personal/professional goals, his daily habits, his skincare goals, and his unique results plan. 


    First, before you begin to influence your male client to alter his skin-care habits, you’ll need to uncover some basic details about his lifestyle so that you can create a custom results regimen. Ask him straightforward questions, such as: “What do you currently do in the way of facial skin care?” “How do you feel about the quality of your skin?” “What would you most like to improve about your skin?” “What might improving the look of your skin help you achieve?” “How do you most like to exercise?”  “How often do you do that?”  With answers to questions like these, you’ll acquire not only key motivators but also an understanding of the points in his lifestyle where you can help him insert the elements of an appropriate skin-care routine--and stick to that routine. The routine must be simple enough to integrate into his daily life, while simultaneously  delivering visible improvements. 


    Understanding your client’s lifestyle habits and daily rituals will help you develop a plan for his achieving optimal skin performance--let’s call it a “skinterval” workout plan. After all, most men (at least the ones likely to consult you as a skin-care professional) are familiar with diet and fitness, and therefore linking optimal skin health to physical fitness will make your points easier to comprehend. But unless he understands the importance of being consistent with his skin care regimen, he is unlikely to place any value on performing any specific skin care action at all. A related example that you can provide  to help your client understand the importance of consistent skin-care habits is to remind him of the consistent, repeated effort it takes to build muscle. Likening muscle building to improved skin health will remind him that he has to be dedicated and deliberate about following the skincare results ritual you create for him. 


    Another way to explain the need for consistency is external vehicle maintenance: washing, buffing, and applying a protective coating to a car’s paint-job helps it look good longer. The analogy with skin care is obvious: cleansing (washing), exfoliating (buffing), moisturizing  and sunscreening (protective coating) protect the skin, like the car’s exterior finish,  from environmental stressors. In this way his skin, like his car, can retain its best appearance (and highest value) for the longest time possible. Once your client gets it about consistency and value, you can coach him to integrate at least part of his needed skin-care regimen into something he’s already doing. He will implement it. Now it’s time to create his custom skin-care plan in detail. 

    Physiological Profile + Key Ingredients = Custom Skin-Care Regimen 

    A man’s skin is distinctly different from that of a woman. His skin is as a rule naturally more hydrated, requiring less occlusive moisturization to combat dryness, dehydration, and trans-epidermal water loss. His skin also contains more sebum, and the production rate stays stable throughout life, whereas a female’s sebum production decreases with age. As a result, a man’s skin shows visible signs of aging at a reduced rate, at least until he reaches about fifty, when the rate of transepidermal water loss speeds up, narrowing the gap between the rate at which he loses hydration and the more rapid rate at which a woman typically does. 


    When you take all these factors into account, is it any wonder that men are naturally less interested in applying skin moisturizers? They simply do not require the frequent applications of lotions or cremes to keep a hydrated skin as much as women do. Another very common male practice that lends to increased hydration and smoothness of the facial skin is shaving--a practice men  begin in their teenage years. While they typically have a limited knowledge of skin care, men do understand the importance of both pre-shave lubrication to prevent  ingrown hairs and razor irritation, and post-shave hydration. You can leverage this knowledge and create a results-oriented skincare regimen around their shaves for a more comprehensive and corrective beard care ritual. Men can also more easily learn to incorporate the topical application of  skin care products during and after showers, as well as after physical activity like working out or playing sports. This works much better than asking him to follow the morning and evening regimen so commonly recommended to women. 


    Your client will also need to know though, if he doesn’t already, that even the best and most consistent  self-care can’t eliminate the need for regular professional attention. Sometimes comedons or ingrown hairs just happen, for one thing--and for another, a professional looking closely at a client’s face can spot trouble starting before the client can and can pre-empt its getting worse with prompt and appropriate treatment. 


    As we’ve discussed, men are consistent and loyal creatures when they find value in something. So, when designing treatments for your male clients, they should really pack a one-two punch. Treatments that calm his senses while making the skin visibly brighter and smoother are likely to be a big hit. Keep in mind that when you marry the restorative benefits of a spa treatment to more results oriented procedures, it really ups the perception of value. You leave him feeling pampered and relaxed--and with results that he can see and feel. This best-of-both-worlds  blend, results-driven effectiveness and relaxation, is likely to keep your male client coming back consistently.


    Skin peels that leave the skin raw and flaking for days are unlikely to be the perfect match for your male client because most men don’t tolerate the process of post-op recovery well. So even though a skin peel might be just what he needs to polish the surface of his face, if his lifestyle won’t permit even three days of downtime to get through the healing process, you will have to offer an alternative option. Get him to consider more frequent maintenance treatments administered once or twice a month, utilizing products containing ingredients like fruit enzymes, and lower-percentage alpha and beta hydroxy acids to gently exfoliate the skin without leaving it red and flaky.


    For more demanding skin conditions, though, assertive treatments may offer the only effective solution. In that case, prepare your client for the experience. Manage his expectations with clear descriptions of the  daily changes he will witness as he recovers. For example; “After your skin peel, on day one and day two you’ll feel a sensation of heat in your face. You’ll look as if you have a mild sunburn.” That way you provide your male client with a way to shrug off the comments of peers over those two days, if he should feel the need to offer an explanation for his noticeable change in appearance. Next, provide him with the product he’ll need to use post operatively to prevent complications and accelerate the recovery time. An easy solution for this purpose would be to provide him with each product he will need at each step of his recovery to function as a kit, included in the package price rather than sold a la carte. If you own a salon, consider implementing men's skin treatments at the shampoo bowl, complete with a warm steam towel scented with cedar, sandalwood, or another soothing but masculine-friendly aroma. 

    The key to helping a man care for his skin lies in his perception of value in the services you deliver. To sum up, then, the most important tools you’ll need to deliver exceptional improvements in male skin health are your understanding of masculine psychology, male  physiological skin characteristics, ,and in your ability to leverage your client’s goals to achieve mutual success. Results that make an impression, deliver value, and align with his lifestyle will create unparalleled loyalty, from which you and he will both benefit. 

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  • Why Retinol Is Just What Your Skincare Routine Needs

    Posted by Devon Perry

    Why Retinol Is Just What Your Skincare Routine Needs

    Retinol is a form of vitamin A that causes skin cells to turn over more rapidly, boosting collagen in the process. It’s effective in reversing sun damage, fighting acne, reducing wrinkles, and shrinking pores. It's just as effective for men as it is for women, even though, like most skincare products, it’s mostly marketed to women. “I use retinol and retinoids in my male patients all the time,” says Melissa Kanchanapoomi Levin, M.D., a dermatologist at Marmur Medical in New York. “As a matter of fact, men are more likely to have enlarged pores and inflammatory acne, as well as premature aging due to sun exposure, and retinoids are my go-to for those issues.” (In case you’re wondering, retinoids are a more potent version of the vitamin A derivative that you can usually only get through a prescription.)

    Michelle Henry, M.D., a clinical instructor of dermatology at Cornell, also adds that retinol and retinoids can help reduce razor bumps as well. “Your mid-20s is a great time to start using a topical retinol,” Henry says. “Retinol will help fight the collagen loss and pigmentation changes that usually occur in your thirties.” The New York dermatologist recommends applying retinol after you wash your face at night (as vitamin A degrades in the light), followed by a rich moisturizer. She advises that if irritation occurs, as it often does with this potent ingredient, simply skip a few days in order to let your skin calm down.


    As Seen in GQ Magazine 

    Try our Iconic Corrective A Complex to get your daily dose of Vitamin A without the common irritating side effects of other retinoids. Plus, enjoy the benefits of our bio-chemist's patented vitamin A, retinoid technology; which simultaneously reduces wrinkles, redness, AND increases the skin's collagen for a firmer appearance. 

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