The journey of Veritas Bioactives started in one of the most unexpected places—the Neonatal Intensive Care Unit (NICU) at Brackenridge Hospital in Austin, Texas. Devon Perry’s son, born prematurely at just 27 weeks and weighing a delicate 2.5 pounds, arrived in this world under heartbreaking circumstances. Twin-to-twin transfusion syndrome had taken the life of his brother just days before. Against incredible odds, her surviving son held on, fighting to grow and thrive. After 11 weeks of vigil and care, Devon finally carried him home—a tiny miracle, a survivor.

Life in the NICU was a whirlwind of hope, worry, and endless routines designed to nurture and protect the tiniest, most fragile lives. Devon quickly learned how essential even the smallest details were in supporting her son’s health. But amidst the tubes, machines, and meticulous care routines, one moment each day became sacred: her son’s bath. It was a fleeting opportunity for closeness and a small semblance of normalcy amid the sterile walls and clinical procedures.

From the moment Devon Perry held the hospital’s recommended baby wash in her hands, her trained eyes went straight to the ingredient label. As an aesthetician and advanced skincare educator, Devon immediately recognized a cocktail of toxic ingredients: parabens, synthetic fragrances, phthalates, and harsh surfactants—all utterly unsuitable for such delicate, fragile skin. The product she was handed was meant to “cleanse,” yet to Devon, it symbolized all that was wrong with mainstream skincare, especially for vulnerable newborns.

Without hesitation, she refused to use it. Devon’s instincts as a mother and her expertise as a skincare professional left no room for compromise. She would not expose her son’s already vulnerable skin to these harsh chemicals. This early rebellion against conventional products in the NICU wasn’t a simple choice; it was a declaration—a commitment to protect her child from anything that could disrupt his natural skin barrier or endanger his health.

Refusing to use the hospital’s soap, Devon searched for a safer alternative, but what she found was disappointing. The only substitute offered was castile soap, which, while simple, was far too alkaline for her son’s delicate skin, threatening to disrupt the natural acid mantle he so desperately needed for protection. In that moment, Devon’s frustration and determination crystallized into a mission. She knew the world needed a better standard, one that prioritized health, safety, and the skin’s natural balance. Babies like her son—and people of all ages—deserved products that worked in harmony with the body, free from toxic ingredients that compromised health for convenience.

What began as a mother’s quest to care for her vulnerable son became the driving passion behind Veritas Bioactives. Devon set out to create a line of skincare products that would honor the skin’s natural defenses, free from harmful chemicals and tailored to support health from the outside in. Today, Veritas Bioactives stands as a testament to that moment in the NICU—a brand born from a mother’s love, forged in resilience, and dedicated to purity and transparency in skincare for all.