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Behind Veritas

Veritas was created to make healthy and effective products available for every skin type. We believe in toxin-free and are here to help you love your skin.

Our Story

The Beginning

The origin story of Veritas Bioactives began in the Neonatal Intensive Care Unit (NICU) at Brackenridge Hospital in Austin, Texas. Due to a rare condition known as twin to twin transfusion syndrome, founder Devon Perry’s son was born at just 27 weeks and weighed a paltry 2.5 pounds. (His twin’s heart had stopped beating 4 days prior)

His odds of survival were anything but stacked in the child’s favor, but 11 weeks after he was ushered into the world, Devon crossed the threshold of the hospital exit with her son in her arms, alive and well.

Recovery & Discovery

The road to recovery wasn’t without its obstacles. Babies born before the 40 week mark are fighting an uphill battle. The most nourishing environment a preterm baby can be is inside their mother’s belly, but since that’s not an option, it’s up to the hospital staff and parents to create the next
best thing.

So in addition to providing medical care, a successful NICU must maintain optimal levels of cleanliness. From the machinery to the materials to the baby’s skin, everything must be sterile and clean.

What Devon Uncovered

Devon loved giving her son his daily bath. It offered her a small taste of normalcy amidst the otherwise abnormal flow of hospital life. At first, Devon followed the hospital staff’s instructions to the letter, delicately bathing her baby using the recommended bath and skin care products. But with each bath, Devon found that she couldn’t shake the nagging thought that something
wasn’t right.

Devon started looking under the proverbial hood of the products she was putting on her son, and to her horror she found the following commonly used product building blocks: parabens, synthetic fragrances, sodium lauryl/laureth sulfates, phthalates, and formaldehyde - to name a few.

Creating Veritas

With her research findings in hand, Devon immediately stopped using the “recommended” products, and began her quest to find a better way. But quickly she realized that the market had very few options that were both effective and healthy for the skin.

So what began as a need to provide better health and skin care for her son quickly transitioned into the creation of a skin care brand that would provide healthy and effective products for everyone.

Meet Devon

Devon Perry is a board-certified advanced aesthetic educator and practitioner, a skin care product + protocol formulator, and the founder of Veritas Bioactives and Veritas Backstage Beauty and Regenerative Medicine Institute.

Since 2006, Devon has both owned and operated a string of successful medspas AND served as an educator to physicians and aestheticians. Devon is known as a go-to thought leader on skin care topics ranging from Ingredient Science, to Chemical Peeling, to the Utilization of Multi-Modalities for
Global Correction.

Our Philosophy

We believe in the transformative power of looking your best. But what good is beauty if it comes at the cost of your wellbeing? At Veritas Bioactives, we create skincare formulations that are effective AND safe.

Products

Science

Most products on the market sit on the surface of your skin – much like paint on a wall – never penetrating the dermal barrier. (translation: their level of effectiveness is minimal)

By contrast, through incorporating DNA strains of botanical ingredients in our formulations – a concept known as “Bioactivity” – Veritas Bioactives achieves deeper product absorption.

Healthy

Only when the right (healthy) ingredients are allowed to penetrate the skin can true rejuvenating and restorative effects occur.

Our leading-edge science and advanced lab technology allows our skincare line to work at the cellular and genetic levels. The result are products that both enhance your skin’s natural regenerative abilities and unlock your true beauty potential.

Safe

We create formulas that are safe for you. This is achieved via the elimination of anything that’s harmful to your health. In fact, we posit that the ingredients NOT included in a skincare formulation are just as important as the ingredients that are.

No Parabens | No Synthetic Fragrance | No Sodium
Lauryl/Laureth Sulfates | No Phthalates | No Polyethylene Glycol(Peg) | No
Formaldehyde | No Oxybenzone | No Diethanolamine | No Triclosan

Inside Veritas Backstage

Located in the heart of downtown Austin, TX, Veritas Backstage is different by design. We view Beauty and Wellness not as separate factions, but as interrelated parts to be optimized in tandem in the name of helping you to look and feel your best.

Yes, we are aesthetic wizards when it comes to facials, injectables, non-surgical facelifts, and laser resurfacing.... But we also specialize in peptide injections, bioidentical hormones, weight loss, and immune optimization therapy.

For The Love Of Skin

Feel comfortable in your own skin and be radiant inside and out. Reignite your body’s natural healing processes to restore and rejuvenate. Take action towards realizing your best, healthiest, and most fulfilling life.

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