We never use Parabens.
Parabens are groups of compounds used as preservatives in pharmaceutical and cosmetic products. Ingredient deck examples include: methylparaben, proplyparaben, isopropylparaben, and isobutylparaben.
Why is it bad? Parabens are known endocrine disruptors and mimic estrogen in the body. This can lead to things like hormonal imbalances, and sometimes results in cancer. In fact, a recent study found that 99% of all cancerous breast tumors contained parabens.
We never use Synthetic Fragrance.
These are man-made scents that have been chemically created or modified. Unfortunately, synthetic fragrance is an insanely common over-the-counter offender. Even some “unscented” products contain artificial additives.
Why is it bad? Synthetic fragrances are often a concoction of carcinogens, allergens, endocrine disruptors, and irritants. Here’s a (not) fun fact: When it comes to scents, manufacturers aren’t required to reveal what’s actually in their fragrances. You’ll simply see “Fragrance” or “Parfum” with no indication of the actual ingredients.
We never use Sodium Lauryl/Laureth Sulfates.
SLS/SLES are foaming agents used in nearly every over-the-counter beauty care product on the market. Common examples include cosmetics, shampoo, toothpaste, etc.
Why is it bad? SLS/SLES have been shown to trigger skin irritation or cause an allergic reaction in the skin. To boot, there is a by-product that’s born from the creation of Sodium Lauryl/Laureth Sulfates known as “nitrosamines.” Studies show that 90% of these nitrosamines are cancer-causing.
We never use Phthalates.
A phthalate is a constituent that is added to plastic to prevent it from becoming brittle. Phthalates are most commonly used in beauty care products in the form of fragrances. Ingredient deck examples include di-(2-ethylhexyl) phthalate (DEHP), dibutyl phthalate (DBP), di-isononyl phthalate (DINP), di-isodecyl phthalate (DIDP) and benzyl butyl phthalate (BBP)
Why is it bad? Like parabens, phthalates are known endocrine disruptors. Studies have found that phthalates can be responsible for hormonal issues, reproductive problems, and even birth defects.
We never use Polyethylene Glycol (PEG).
This petroleum-based compound is widely used as a thickener, solvent, softener, and moisture-carrier. In the cosmetics world, this ingredient can most often be found in lotions, shampoos, and sunscreens.
Why is it bad? PEGs may be contaminated with ethylene oxide and 1,4-dioxane. The International Agency for Research on Cancer classifies ethylene oxide as a known human carcinogen. 1,4-dioxane, which causes respiratory problems and is banned in Canada, is believed to be a possible carcinogen.
We never use Formaldehyde.
As you may remember from science class, Formaldehyde is used as a preservative. The FDA does not restrict the amount of formaldehyde that can be present in cosmetics sold in the U.S.
Why is it bad? Formaldehyde is a known carcinogen that’s also linked to dermititis, asthma, and neurotoxicity. You’ll often have to scrutinize product labels to find it – examples are: DMDM hydantoin, Imidazolidinyl urea, Diazolidinyl urea, Quaternium-15, Bronopol, and Hydroxymethylglycinate
We never use Oxybenzone.
Chemical sunscreens dominate the shelves at most retailers. These products rely on a chemical reaction to protect skin from the sun’s rays, and nearly every chemical sunscreen uses Oxybenzone.
Why is it bad? Oxybenzone acts like estrogen in the body, alters sperm production in men, and is associated with endometriosis in women. Fortunately, Oxybenzone can be easily avoided when you choose non-chemical sunscreens that feature zinc oxide as the main active ingredient..
We never use Diethanolamine (DEA).
DEA ingredients function as emulsifiers to produce foam and bubbles in cosmetics. These ingredients can also be used to adjust a product's pH.
Why is it bad? DEA is a known carcinogen and respiratory toxin. The EU has restricted its use in personal care products, but in the U.S. it can still be commonly found in shampoo, face & body wash and bubble bath products.
We never use Triclosan.
Triclosan is added to many products intended to reduce or prevent bacterial contamination. In 2016, it was banned from soap used in hospital settings, but in the personal cosmetics space, it’s still allowed.
Why is it bad? Triclosan has been show to create or contribute to antibiotic resistant bacteria. It’s also a known endocrine disruptor and studies in lab mice proved that it is responsible for gut inflammation and tumor growth.