WHY IT WORKS

ABOUT VERITAS BIOACTIVES SKINCARE PRODUCTS

SCIENCE. IT'S A WORD NOT COMMONLY FOUND IN THE BEAUTY CARE INDUSTRY. THEN AGAIN, THERE'S NOTHING COMMON ABOUT VERITAS BIOACTIVES.

Most products on the market sit on the surface of your skin – much like paint on a wall – never penetrating the dermal barrier. (translation: their level of effectiveness is minimal)

By contrast, through incorporating DNA strains of botanical ingredients in our formulations – a concept known as “Bioactivity” – Veritas Bioactives achieves deeper product absorption.

Only when the right (healthy) ingredients are allowed to penetrate the skin can true rejuvenating and restorative effects occur.

Our leading-edge science and advanced lab technology allows our skincare line to work at the cellular and genetic levels. The result are products that both enhance your skin’s natural regenerative abilities and unlock your true beauty potential.

FORMULATION GUIDELINES

We believe in the transformative power of looking your best. But what good is beauty if it comes at the cost of your wellbeing?

At Veritas Bioactives, we create skincare formulations that are effective AND safe.

This is achieved via the elimination of anything that’s harmful to your health. In fact, we posit that the ingredients NOT included in a skincare formulation are just as important as the ingredients that are.

Below are the formulation guidelines we use to ensure our products are serving both your beauty and your health needs:

We never use Parabens.

Parabens are groups of compounds used as preservatives in pharmaceutical and cosmetic products. Ingredient deck examples include: methylparaben, proplyparaben, isopropylparaben, and isobutylparaben.

Why is it bad? Parabens are known endocrine disruptors and mimic estrogen in the body. This can lead to things like hormonal imbalances, and sometimes results in cancer. In fact, a recent study found that 99% of all cancerous breast tumors contained parabens.

We never use Synthetic Fragrance.

These are man-made scents that have been chemically created or modified. Unfortunately, synthetic fragrance is an insanely common over-the-counter offender. Even some “unscented” products contain artificial additives.

Why is it bad? Synthetic fragrances are often a concoction of carcinogens, allergens, endocrine disruptors, and irritants. Here’s a (not) fun fact: When it comes to scents, manufacturers aren’t required to reveal what’s actually in their fragrances. You’ll simply see “Fragrance” or “Parfum” with no indication of the actual ingredients.

We never use Sodium Lauryl/Laureth Sulfates.

SLS/SLES are foaming agents used in nearly every over-the-counter beauty care product on the market. Common examples include cosmetics, shampoo, toothpaste, etc.

Why is it bad? SLS/SLES have been shown to trigger skin irritation or cause an allergic reaction in the skin. To boot, there is a by-product that’s born from the creation of Sodium Lauryl/Laureth Sulfates known as “nitrosamines.” Studies show that 90% of these nitrosamines are cancer-causing.

We never use Phthalates.

A phthalate is a constituent that is added to plastic to prevent it from becoming brittle. Phthalates are most commonly used in beauty care products in the form of fragrances. Ingredient deck examples include di-(2-ethylhexyl) phthalate (DEHP), dibutyl phthalate (DBP), di-isononyl phthalate (DINP), di-isodecyl phthalate (DIDP) and benzyl butyl phthalate (BBP)

Why is it bad? Like parabens, phthalates are known endocrine disruptors. Studies have found that phthalates can be responsible for hormonal issues, reproductive problems, and even birth defects.

We never use Polyethylene Glycol (PEG).

This petroleum-based compound is widely used as a thickener, solvent, softener, and moisture-carrier. In the cosmetics world, this ingredient can most often be found in lotions, shampoos, and sunscreens.

Why is it bad? PEGs may be contaminated with ethylene oxide and 1,4-dioxane. The International Agency for Research on Cancer classifies ethylene oxide as a known human carcinogen. 1,4-dioxane, which causes respiratory problems and is banned in Canada, is believed to be a possible carcinogen.

We never use Formaldehyde.

As you may remember from science class, Formaldehyde is used as a preservative. The FDA does not restrict the amount of formaldehyde that can be present in cosmetics sold in the U.S.

Why is it bad? Formaldehyde is a known carcinogen that’s also linked to dermititis, asthma, and neurotoxicity. You’ll often have to scrutinize product labels to find it – examples are: DMDM hydantoin, Imidazolidinyl urea, Diazolidinyl urea, Quaternium-15, Bronopol, and Hydroxymethylglycinate

We never use Oxybenzone.

Chemical sunscreens dominate the shelves at most retailers. These products rely on a chemical reaction to protect skin from the sun’s rays, and nearly every chemical sunscreen uses Oxybenzone.

Why is it bad? Oxybenzone acts like estrogen in the body, alters sperm production in men, and is associated with endometriosis in women. Fortunately, Oxybenzone can be easily avoided when you choose non-chemical sunscreens that feature zinc oxide as the main active ingredient..

We never use Diethanolamine (DEA).

DEA ingredients function as emulsifiers to produce foam and bubbles in cosmetics. These ingredients can also be used to adjust a product's pH.

Why is it bad? DEA is a known carcinogen and respiratory toxin. The EU has restricted its use in personal care products, but in the U.S. it can still be commonly found in shampoo, face & body wash and bubble bath products.

We never use Triclosan.

Triclosan is added to many products intended to reduce or prevent bacterial contamination. In 2016, it was banned from soap used in hospital settings, but in the personal cosmetics space, it’s still allowed.

Why is it bad? Triclosan has been show to create or contribute to antibiotic resistant bacteria. It’s also a known endocrine disruptor and studies in lab mice proved that it is responsible for gut inflammation and tumor growth.